What You Should Know:
– Bioniq, the leading provider of personalized supplements based on blood biomarker data, raises $15M Series B funding led by prominent European venture capitalists HV Capital and Unbound, reaching a valuation of $75M.
– The fresh capital will be used to propel Bioniq’s global market dominance and disrupt the traditional dietary supplements industry.
Personalized Supplements Driving Growth
Bioniq’s data-driven approach to personalized health solutions has seen impressive growth, particularly in the United States. The US market now comprises over half of Bioniq’s customer base, with some regions experiencing a staggering 500% surge in the past six months.
A key driver of Bioniq’s success is its ability to provide users with quantifiable results. Bioniq’s “before-and-after” snapshots of users’ nutrient needs and progress resonate with leading health and sports institutions like Lanserhof and UFC. This has positioned Bioniq as the supplement of choice for elite athletes, including Manchester United’s Diogo Dalot and former NBA All-Star Andrei Kirilenko, who rely on Bioniq to optimize their micronutrient levels and enhance performance and recovery.
Tailored Solutions for Individual Needs
Bioniq leverages over a decade of expertise to house the largest proprietary biochemical database in the industry. This data pool, alongside blood test information from customers worldwide, fuels Bioniq’s AI-powered algorithm. The algorithm analyzes an individual’s unique data points, including height, weight, age, lifestyle, and health goals, to pinpoint micronutrient imbalances and create a personalized supplement formula for optimal health.
Bioniq PRO: Hyper-Personalization with Blood Biomarker Data
The Bioniq PRO program caters to high performers and health enthusiasts seeking the ultimate level of personalization. This program integrates blood biomarker data into its algorithm. Users can either upload existing bloodwork or schedule a test through a Bioniq partner lab. The blood data is then meticulously analyzed to assess current nutrient status, identify deficiencies, and recommend a personalized daily supplement formula. Additionally, Bioniq PRO offers 1:1 consultations with registered dietitians to address individual needs and chart a personalized health journey.
Bioniq GO: Making Personalized Wellness More Accessible
Bioniq GO offers a more accessible entry point for users seeking personalized wellness solutions. This program utilizes Bioniq’s vast database and leverages a user questionnaire to guide the AI algorithm. Based on responses and anonymized blood biomarker data from previous users, the algorithm recommends a unique supplement blend tailored to the individual’s needs.
Quality and Innovation at the Core
Bioniq prioritizes quality and innovation. All Bioniq supplements are Swiss-made, pharmaceutical-grade, and utilize precise micro-dosing to address individual needs and deficiencies. Each formula is unique and features a customized blend of antioxidants, vitamins, minerals, phytonutrients, amino acids, and prebiotic fiber. Bioniq ditches traditional pills and capsules, opting for patented prebiotic guar granules that mimic the body’s natural digestion process, minimizing nutrient competition and maximizing bioavailability.
“We’ve entered a new era in nutritional supplementation over the last six years, where it’s become clear that one-size-fits-all solutions are simply inefficient,” said Vadim Fedotov, co-founder and CEO of Bioniq. “Everyone’s health journey is unique and fluid. Customers need advanced, adaptable products that provide evolving support for personal health goals. Our AI-driven approach and extensive biochemical database allow us to create customized supplements that provide quantifiable results and cater to individuals’ specific needs. Beyond meeting consumer demand, we’re setting a new standard in the industry by making the process and results transparent to the users.”
