What You Should Know:
– HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, today announced a partnership with AnalyticsIQ, the leading provider of predictive people-based data.
– This partnership enables HealthVerity to provide clients with race and ethnicity insights on healthcare providers as an add-on to their Provider Diversity and Diagnosis Index (PDI) Masterset by leveraging AnalyticsIQ’s people-based ethnicity data linked to National Provider Identifier (NPI) records.
Enhancing Healthcare Outcomes through Data-Driven Insights: The AnalyticsIQ and HealthVerity Partnership
AnalyticsIQ stands out as the first data company to combine cognitive psychology with data science to enhance healthcare outcomes. By offering healthcare organizations people-based consumer data, comprehensive social determinants of health (SDOH) insights, and NPI linkages, AnalyticsIQ helps these organizations better understand both patients and providers. This unique approach allows for more informed and personalized healthcare solutions.
HealthVerity PDI is the only nationally syndicated report that integrates medical, pharmacy, and consumer data to assess the racial diversity, demographic mix, and diagnoses of patients for over 2 million healthcare providers, all in a HIPAA-compliant manner. This extensive data compilation provides a broad view of patient demographics and their healthcare needs, crucial for informed decision-making in healthcare services.
Through its partnership with AnalyticsIQ, HealthVerity clients gain access to race and ethnicity data for providers. Research indicates that patients often prefer receiving care from providers who share their ethnic background, making these insights invaluable for initiatives aimed at increasing diversity, equity, and inclusion in healthcare. This collaboration enables HealthVerity to promote more equitable and diverse clinical trials and improve therapeutic adherence, furthering AnalyticsIQ’s mission of achieving better outcomes for all.
“AnalyticsIQ is a leader in people-based insights and we are pleased to be the first organization to provide their reliable ethnicity and race data of healthcare providers as an add-on to PDI or licensed with other real-world data from HealthVerity Marketplace,” said Andrew Kress, HealthVerity CEO. “Thanks to the extremely high match rates we experience with AnalyticsIQ’s data, we are now able to provide insights into the race and ethnicity of approximately 85% of all healthcare providers in the nation’s largest healthcare data ecosystem. This enables our clients to consider patient and provider demographic characteristics to improve clinical trial diversity, enhance patient engagement, and increase therapeutic adherence,” continued Kress.
