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Centivo Acquires Eden Health to Scale Its Primary Care Centered Health Plans

by Syed Hamza Sohail 05/20/2024 Leave a Comment

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What You Should Know:

–              Centivo, a pioneering healthcare company built to make quality healthcare more affordable for employers and their employees, today announced the acquisition of Eden Health, an employer-centered virtual-first medical provider, effective immediately.

–              This strategic move enables Centivo to accelerate its plans to scale its primary care-centered health plans to more working families and employers nationwide. 

Centivo Expands Nationwide Reach and Enhances Services with Eden Health Acquisition

With this acquisition, Centivo now serves over 160 employers, from Fortune 100 companies to small businesses, reaching all 50 U.S. states to remove barriers to healthcare. Eden Health’s clinical services will be fully integrated into Centivo, enhancing the company’s virtual advanced primary care practice and expanding its services to include mental health care, urgent care, and workplace pop-up clinics. The acquisition also integrates Eden Health’s technology, which combines its clinicians’ Electronic Medical Records system with its proprietary member app, enabling data-driven engagement and collaborative care through omni-channel interactions. Eden Health has a proven ability to deliver a patient-loved solution, with a customer satisfaction rating of 4.97 out of 5.00.

Matt McCambridge, CEO and co-founder of Eden Health, expressed confidence in the acquisition, stating, “There is no better home for a primary care solution like Eden Health than a health plan like Centivo that shares our values, including the primacy of primary care in every patient experience.” McCambridge will support the transition and serve as a Senior Advisor to the combined organization.

This acquisition rapidly scales Centivo’s proven advanced virtual primary care practice, addressing critical challenges in primary care access highlighted by the State of the Primary Care Workforce 2023 report, published by the National Center for Health Workforce Analysis. The well-integrated, primary care-centered health plan model presents opportunities to shift primary care compensation away from fee-for-service towards a value-based, prospective payment model, freeing clinicians from fruitless administration, enhancing patient access, and effectively aligning incentives for employers, employees, and providers.


“We are witnessing primary care access problems unlike anything we’ve experienced in our lifetimes. Our system is plagued by chronic shortages in primary care access due to decades of under-investment and misaligned incentives,” said Ashok Subramanian, Founder and CEO of Centivo. “Our partnership with Eden Health – and its cutting-edge, technology-centered capabilities in primary care, mental health and urgent care – aligns seamlessly with Centivo’s mission to achieve radical affordability and enhanced patient access for American workers.” 

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