What You Should Know:
– Fay, a San Francisco, CA-based company that focuses on increasing access to medical nutrition therapy emerges from stealth with $25M in funding to tackle America’s growing food crisis.
– The company connects individuals with Registered Dietitians (RDs) for personalized nutrition counseling, all covered by insurance. The insurance-friendly nutrition therapy support platform offers virtual or in-person access to the right RD for individuals’ unique goals and circumstances, with most people paying $0 out-of-pocket
Addressing a National Health Issue
Over half of US adults struggle with diet-related chronic conditions. Fay was founded in 2022 by Sammy Faycurry and Mark Stefanski to address this critical need. They believe food is the cornerstone of improved health, and their mission is to change the way we think and feel about it. The rise of diet-related chronic conditions highlights the critical need for improved food and health relationships. Fay addresses this head-on by:
- Boasting the largest and fastest-growing network of RDs: Over 1,000 RDs across 50 states offer expertise in over 30 specialties, ensuring personalized care for everyone.
- Partnering with major insurers: Fay works with giants like United Healthcare, Aetna CVS, and Blue Cross to provide coverage for over 100 million Americans, making nutrition counseling more accessible than ever.
- Offering employer-sponsored plans: Google and Accenture are just a few companies offering Fay’s services as part of their employee health plans. This allows employees to receive expert guidance at minimal or no cost.
The Nation’s Largest RD Network
Boasting the largest and fastest-growing network of RDs in all 50 states, Fay ensures you can find a qualified professional specializing in your specific needs. With over 1,000 providers currently and projected to exceed 2,000 by 2025, Fay caters to various dietary concerns, including:
- Eating disorders
- Diabetes
- Kidney disease
- Weight management
- Gut health
- General preventative care
- And many more
Fay’s mission is to transform the American healthcare system from one that treats people when they are sick to one that acts proactively. “For too long, access to diet and nutrition care has been gate-kept by prohibitively high costs and inability to access RDs who accept insurance,” says Sam “Sammy” Faycurry, Founder and CEO of Fay. “Fay was born from the belief that everyone deserves access to expert care – allowing the majority of Americans to have easy and convenient access to life-changing nutrition counseling. Dietitians are empowered to build their private practice with Fay’s AI-powered business in a box handling the usual headaches of insurance reimbursements, marketing, and heavy admin tasks. Meanwhile, insurance companies benefit from partnering with high-quality clinicians who are dedicated to improving overall health outcomes,” said Faycurry. “Fay is fostering a new era in healthcare where accessible and effective nutrition care benefits all parties involved.”
Investment Fuels Growth and Innovation
Fay’s $25 million funding comes in two parts: a seed round led by General Catalyst and a Series A round led by Forerunner Ventures, with participation from previous investors. This capital will be used for:
- Network Expansion: Fay plans to double their RD network by 2025, reaching over 2,000 providers nationwide.
- Service Enrichment: Services will be expanded to include integration with food delivery platforms for those facing food insecurity.
- Insurance Coverage Expansion: Fay will continue forging partnerships with insurance providers to make nutrition counseling even more widely accessible.
