What You Should Know:
– Healthcare engagement leader Icario has tapped industry veteran Aerste Howells as its new Chief Commercial Officer, effective January 2nd, 2024.
– Reporting to CEO Marc Willard, Howells will spearhead Icario’s sales and marketing efforts, collaborating with healthcare executives to leverage the power of engagement in driving healthy behaviors.
Aerste Howells Bio/Background
Howells brings over two decades of experience partnering with payers, providers, and employers to integrate innovative care services into their organizations. Her most recent success story lies with Cureatr, a value-based medication management clinic. As Chief Revenue Officer, she spearheaded sales, account management, and implementation initiatives, driving annual revenue from $3.1M in 2022 to a projected $40M in 2024.
Prior to Cureatr, Howells served as Senior Vice President of Enterprise Business Development at Matrix Medical Network, where she generated nearly $400 million in net new revenue. Her collaborative approach led to the development and implementation of successful programs for Medicare Advantage, Medicaid, commercial plans, Fortune 100 companies, and state health agencies across the country.
Howells expressed her excitement about joining Icario: “I’m joining a top-notch leadership team united in vision and strategy, and I can’t wait to get started. With advancements in AI and machine learning, Icario is uniquely positioned to personalize health interventions and optimize engagement. Consumers are tired of outdated communication tactics, and I’m excited to help Icario solidify its position as a leader in patient engagement.”
