• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

  • Opinion
  • Health IT
    • Behavioral Health
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Patient Engagement
    • Population Health Management
    • Revenue Cycle Management
    • Social Determinants of Health
  • Digital Health
    • AI
    • Blockchain
    • Precision Medicine
    • Telehealth
    • Wearables
  • Life Sciences
  • Investments
  • M&A
  • Value-based Care
    • Accountable Care (ACOs)
    • Medicare Advantage

Capital Rx, Independa, and LG TV Partner to Bring Discount Prescription Meds to Older Adults

by Jasmine Pennic 01/21/2022 Leave a Comment

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

What You Should Know:

– Capital Rx is partnering with Independa, a telehealth engagement platform for seniors, to bring its prescription savings card to the older adult population via LG TVs.

– Independa, a provider of TV-based remote engagement, education and care, and LG Electronics, a global leader in TV manufacturing, together launched the Independa Health Hub™ Ecosystem of Healthy Offerings on LG TVs at the 2022 Consumer Electronics Show. In introducing the Capital Rx Advantage program, the first discount card offered directly through a TV, users can now easily and securely access their free prescription savings card to enjoy significant savings on medications.

High Cost of Prescription Meds on Older Adults

The high cost of prescription medications are crushing the older adults who can’t afford their life-saving medications. An AARP report finds in 2020 that the price of hundreds of brand-name medications rose more than twice as fast as inflation. Part of Biden’s Build Back Better plan would enforce an annual out-of-pocket cap on what people on Medicare pay for their prescription drugs. No one should have to choose between buying medicine and paying for food or rent.

Partnership Details

Anyone with a December 2021 LG TV or newer can access affordable medications via the Capital Rx Advantage prescription savings card, downloaded directly from the comfort of their own homes via the Independa Health Hub (automatically on all LGTVs. Backwards compatibility to 2014 models is also in progress). Capital Rx Advantage was launched in August 2021 to bring radically transparent prescription drug prices to the underinsured + uninsured market.

It beats other popular discount cards on prices 80% of the time. It is now accepted at 65k pharmacies and major retailers, including Walgreens, Walmart, Costco and more. Older adults and their families/caregivers can access the card directly through the LG TV Independa Health Hub app. Savings can be easily passed on to friends and family, always free and without limitations of the number of beneficiaries.

LG TV owners who activate the Independa app will immediately see the Capital Rx Advantage card within their Healthy Offerings section. There, they have the option to view an informational video and then access their free Rx savings card. The Independa Health Hub is currently available on all LG TVs sold from 2021 onward.

“Capital Rx continues to effectively disrupt the prescription drug payments model, helping American consumers save millions in medication costs,” said Kian Saneii, founder and CEO of Independa. “On the heels of our landmark partnership with LG and the expansion of our Health Hub ecosystem into the connected TV environment, we are proud to join forces with Capital Rx and offer our users access to the best prescription drug discount card available in the market today.”v

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Tagged With: Capital Rx, Independa

Tap Native

Get in-depth healthcare technology analysis and commentary delivered straight to your email weekly

Reader Interactions

Primary Sidebar

Subscribe to HIT Consultant

Latest insightful articles delivered straight to your inbox weekly.

Submit a Tip or Pitch

2026 Predictions & Trends

Healthcare 2026 Forecast: Executives on AI Survival, Financial Reckoning, and the End of Point Solutions

2026 Healthcare Executive Predictions: Why the AI “Pilot Era” Is Officially Over

Most-Read

HHS Launches 'OneHHS' AI Strategy to Integrate AI Across CDC, CMS, and FDA for Efficiency and Public Trust

HHS Launches ‘OneHHS’ AI Strategy to Integrate AI Across CDC, CMS, and FDA for Efficiency and Public Trust

Kristen Hartsell, VP of Clinical Services, RedSail Technologies

The Pharmacy Closures Crisis: How Independent Pharmacies Are Fixing Pharmacy Deserts

From Overwhelmed to Optimized: How AI Agents Address Staffing Challenges and Burnout in Healthcare

From Overwhelmed to Optimized: How AI Agents Address Staffing Challenges and Burnout in Healthcare

The VBC Paradox: Why Hospitals Are Doubling Down on Value-Based Care While Revenue at Risk Lags

The VBC Paradox: Why Hospitals Are Doubling Down on Value-Based Care While Revenue at Risk Lags

Tebra Secures $250M to Challenge Legacy EHRs with AI-Powered Automation

Tebra Secures $250M to Challenge Legacy EHRs with AI-Powered Automation

AstraZeneca Selects Salesforce Agentforce Life Sciences to Deploy AI-Powered Global Customer Engagement

AstraZeneca Selects Salesforce Agentforce Life Sciences to Deploy AI-Powered Global Customer Engagement

Aidoc Partners with NVIDIA MONAI to Scale Open-Source Clinical AI

Aidoc Partners with NVIDIA MONAI to Scale Open-Source Clinical AI

RapidAI Secures FDA Clearance for Five New Deep Clinical AI Modules, Expanding Enterprise Imaging Platform

RapidAI and AWS Deepen Partnership to Scale Clinical AI in Healthcare

Greece and Sword Health to Build AI-Powered Healthcare Front Door

Greece and Sword Health to Build AI-Powered Healthcare Front Door

GE HealthCare Acquires Intelerad for $2.3B to Create Cloud-First, AI-Enabled Imaging Ecosystem

GE HealthCare Acquires Intelerad for $2.3B to Create Cloud-First, AI-Enabled Imaging Ecosystem

Secondary Sidebar

Footer

Company

  • About Us
  • Advertise with Us
  • Reprints and Permissions
  • Op-Ed Submission Guidelines
  • Contact
  • Subscribe

Editorial Coverage

  • Opinion
  • Health IT
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Population Health Management
    • Revenue Cycle Management
  • Digital Health
    • Artificial Intelligence
    • Blockchain Tech
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • Value-Based Care
    • Accountable Care
    • Medicare Advantage

Connect

Subscribe to HIT Consultant Media

Latest insightful articles delivered straight to your inbox weekly

Copyright © 2025. HIT Consultant Media. All Rights Reserved. Privacy Policy |