– Citeline Engage will deliver real-world data and customized engagement opportunities to help customers optimize site selection and increase trial efficiencies to accelerate clinical trial timelines.
– Informa’s new product is uniquely capable of addressing these pain points by utilizing trial and investigator intelligence available through Informa’s Citeline with a verified audience of healthcare professionals through Skipta to help CROs and sponsors expedite patient enrollment, drive efficiency and mitigate the risk of trial failure.
Informa Pharma Intelligence has announced the launch of Citeline Engage, a new solution allowing contact research organizations (CROs) and sponsors to optimize site selection and increase trial efficiencies to accelerate clinical trial timelines and enable a faster path to market for drugs. Citeline Engage is a first-to-market solution designed specifically to help optimize protocol development, site feasibility, and, most importantly, increase physician engagement and drive patient awareness to support faster enrollment into clinical trials.
Clinical Trial Challenges in Pharma Industry
Clinical trials have long been a pain point for industry players, and Citeline Engage is designed to help increase efficiency across a notoriously difficult, yet imperative area, of the pharma industry. Informa Pharma Intelligence’s Citeline Engage utilizes real-world data to offer the most efficient outreach services that allow customers to better recruit investigators and patients, optimize trial protocols, and ignite awareness around trials. This has been something the pharma industry has been trying to fix for some time now, even with new players trying to throw their hat into the ring like 23andMe’s recent launch of a clinical trial recruitment business.
Informa’s new product is uniquely capable of addressing these pain points by utilizing trial and investigator intelligence available through Informa’s Citeline with a verified audience of healthcare professionals through Skipta to help CROs and sponsors expedite patient enrollment, drive efficiency and mitigate the risk of trial failure.
– Investigator Recruitment: Citeline Engage allows clients to accelerate site pre-qualification and recruitment timelines, even when facing saturated markets and rare disease areas.
– Protocol and Study Design Optimization: Clients can gather direct feedback from physicians, clinical investigators and key opinion leaders to mitigate protocol challenges related to study design or patient recruitment.
– Trial Awareness: Studies have shown that only a small fraction of patients and healthcare providers are aware that participation in a clinical trial was an option at the time of diagnosis. Citeline Engage ignites awareness of upcoming and ongoing trials through targeted outreach to physicians, clinical investigators and other health care professionals who have access to validated, difficult-to-reach patient populations.
“We have the real-world data to create powerful connections and optimize protocol development, site feasibility, and most importantly physician engagement and patient awareness,” said Nicola Marlin, Vice President of Product Development at Informa Pharma Intelligence. “Citeline Engage empowers organizations to create and run the most efficient clinical trials possible through targeting and recruiting top tier investigators and select sites using unique online communities of verified healthcare professionals.”
