Health optimization provider Welltok, Inc. has acquired Silverlink, a leading healthcare consumer communications company to enhance multi-channel, targeted patient engagement. The acquisition was supported in part by $45 million in funding from venture firms Georgian Partners, EDBI and Flare Capital, as well as existing institutional and strategic investors.
By integrating Welltok’s CaféWell Health Optimization Platform™with Silverlink’s proactive engagement technology platform and services, will enable population health managers, including health plans, at-risk providers, government programs (Medicare and Medicaid) and large employers, to reach and influence all types of consumers on an individual level. Additionally, the acquisition creates multi-channel Personal Health Itineraries™ for every user and enables communication through the consumers’ preferred modalities, including wearables, email, web, mobile, SMS text, phone or direct mail.
Silverlink’s expertise in behavioral science and consumer marketing, coupled with their deep industry expertise and proprietary technology platform, helps guide consumers towards better health through multi-channel communication campaigns. By using a test-and-learn methodology, Silverlink identifies which channels and messages work best for which individuals, so that subsequent outreach can be better targeted and more personalized. This proven proprietary approach has delivered improved health outcomes for an impressive roster of loyal clients, serving commercial, Medicare and Medicaid populations.
The addition of Silverlink caps off a successful year of acquisitions in which predictive analytics company Predilytics and kids activity program Zamzee also joined Welltok. These new assets, along with the IBM Watson partnership, are powering CaféWell to become the healthcare industry’s Third Essential Platform™, engaging consumers of all ages and demographics.
