Global revenues from connected fitness trackers is expected to increase from over $2 billion in 2014 to $5.4 billion by 2019, according to new report from market research firm Parks Associates. The report, Digitally Fit: Products and Services for Connected Consumers examines the current adoption and usage of connected health devices with analysis of multiple nationwide surveys of U.S. broadband households.
“Our latest data finds adoption of connected health devices increased from 24% of U.S. broadband households at the beginning of 2013 to nearly 30% by the end of 2014,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “The most popular devices are exercise equipment with built-in app support and digital pedometers with wireless connectivity.”
The findings support previous Parks Associates reports that finds about one in four heads of household in broadband households use a mobile app to track their fitness progress or calorie intake.
“Health is an important part of the connected home, but the market is different from other CE and smart home markets, due in large part to consumer motivations for adoption,” Wang said. “For instance, age is not a consistent predictor of health tech adoption as it is for other tech markets, and different consumer segments have varying motivations for adopting health solutions. Companies in the connected health space must be mindful of their target market when designing their solutions and marketing messages.”
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