David Doherty, CoFounder & Director at 3G Doctor recently published this satire comic shown below that highlights the reasons why big pharma is failing to innovate with mhealth. In his recent article regarding the obsession with the ‘random controlled trail’ approach to mHealth, Doherty states,
“I think this really highlights a major issue I see presenting when non techies get bowled over by the mHealth that is envisioned by technologists. Big Pharma makes similar oversights and I’m always encouraging clients to stop looking to the future possibilities and focus on the issues with the fundamentally broken ways in which we care for Patients today and the opportunities mobile offers for the modernisation of processes.”
