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The State of Private Health Insurance Exchange Adoption in 2014

by Fred Pennic 06/11/2014 2 Comments

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Array Health, provider of private health insurance exchange technology has released a report which reveals consumer-focused shopping and enrollment is the most valuable capability for a successful private exchange, according to opinions of healthcare industry professionals.

The results, collected May 2014, indicate continued growth for the private exchange market, as more than 75 percent of respondents believe most insurers will offer proprietary exchanges by the end of 2016. Consumers are realizing the benefits of a whole new way to shop for health insurance – and insurers are expected to respond to this need.

Array Health’s report, “Health Check: A Survey on Private Health Insurance Exchanges,” includes survey results of more than 80 healthcare leaders across the industry. The survey gathered responses from attendees at the 2014 Blue National Summit in Orlando, Fla., and subscribers of Atlantic Information Services (AIS) health insurance publications.

The results, which are depicted in an infographic shown below, indicate further expansion of products offered via private exchanges is expected. Eighty percent of health insurer respondents believe most private exchanges will include core medical, dental and vision as well as ancillary products by January 2015.

State of Private Health Insurance Exchanges Infographic

Other key findings from the report include:

  • Health insurers are opting for single-insurer exchanges over multi-insurer private exchanges. More than half of insurer respondents said they will use a private single-insurer exchange as a sales channel for their products by the end of 2014.
  • Employers are expected to move their sponsored health benefits onto private exchanges by 2016. Fifty-seven percent of all survey respondents think the majority of employers will offer their benefits through an exchange by the end of 2015. Health insurers were more optimistic with 63 percent predicting the majority of employers will move onto private exchanges by the end of 2015.
  • Respondents expect insurers will sell to all market segments via private single-insurer exchanges. Most interest focused on large groups, small groups and individuals.
  • Respondents are very positive about the adoption of single-insurer exchanges. Seventy-five percent of respondents predict the majority of health insurers will offer a private single-insurer exchange by the end of 2016 and 93 percent believe most health insurers will have their own single-insurer exchange by 2018.
  • There is greater optimism about employers’ near-term adoption of defined contribution strategies than there was one year ago.Compared to the 2013 survey results, respondents to the 2014 survey are more optimistic about the adoption of defined contribution within the next three years.

Download the survey report.

 

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