6 Principles of A Social-Powered Healthcare Enterprise infographic outlined by Salesforce
Social media is changing the way healthcare organizations and companies with their customers/patients. Today, the average healthcare companies simply create social media accounts because their PR/marketing team advised them to do so and end up doing nothing more than simply tweeting aimlessly about their own company announcements in a failed attempt to drive traffic and generate leads. This usually results in very few followers due to the lack of engagement with their target audience and the utilization of these various social media accounts slowly decline. So, what is wrong with this recurring theme for most healthcare companies that venture into the social media realm? What steps should companies follow to ensure a successful social media campaign that will allow them to effectively engage with their audience, position themselves as thought leaders, and generate leads that can convert to revenue?
The following infographic created by Salesforce outlines six core principles of the social-powered enterprise that can serve as a vital guide to healthcare organizations looking to effectively utilize social media. Even for healthcare professionals who are interested in utilizing social media can find these six principles helpful in ensuring they are following proper social media etiquette effectively. The six principles highlighted include:
- Listen
- Engage
- Measure
- Integrate
- Collaborate
- Don’t Just Sell Help
