First edition of HIT Innovation Founder Stories, we speak with Jakob Nordenhof Jønck, Co-Founder of Endomondo, where Jakob shares his story of how three former McKinsey & Co. management consultants (all former semi or professional athletes) took their passion for active, healthy lifestyles and created Endomondo, a social fitness application that turns mobile phones into full-fledged personal trainers. Endomondo is a great example of how technology can be utilized as a tool to provide
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