Editor's Note: Victor Morrison is Next IT Healthcare’s Chief Strategy Officer. He has over 22 years of pharmacy expertise. You can follow him on Twitter @VictorOMorrison At this year’s Next Edge Health Experience Summit, Riley Conrath and Shane McAllister of EffectiveUI gave a great talk titled “Designing for the Emotion of Healthcare.” EffectiveUI has written at length about journey mapping and persona development for healthcare clients, but it was particularly striking to hear their talk
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